Case study
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Loyalty Mobile app
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METRO AG
A German multinational company based in Düsseldorf is a leading wholesale company specialised in serving the needs of HoReCa segment as well as independent traders.

In addition to its large-format cash and carry stores, the company runs local chains of convenience stores in a number of countries.

METRO AG approached TRIFFT with the need for creating a mobile app-based loyalty program as a part of its digitisation initiative.

The pilot project launched in Slovakia.
Industry
Wholesale/retail
HoReCa & grocery
Company size
Enterprise:
95,000 employees,
30 countries
Location
Europe
Asia
TRIFFT products
Loyalty Mobile app
Challenge
No unified POS system to integrate loyalty program with
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Lacking venue management system
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TRIFFT solution
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CMS
METRO AG's marketing team granted access to CMS system, where all loyalty data is stored. Our system made it easy to limit the cooperating marketing agency's access to necessary modules only
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Full-featured loyalty mobile app
B2C loyalty app was an essential part of METRO AG's business digitalization plan. It was provided to its franchise shop owners with the purpose of better engagement with their consumers by having a direct and better targeted communication channel
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CRM
Our integrated CRM provided Wormelen Group with a full-featured segmentation tool. Moreover, we connected it with the existing CDP per client's request
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Managed services
Our integrated CRM provided Wormelen Group with a full-featured segmentation tool. Moreover, we connected it with the existing CDP per client's request
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Matej Varga
Head of Franchise, METRO Cash & Carry SR s.r.o.
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Andrei Nistor
Innovation Manager, Convenience Digital Hub
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Katja Schumacher
Head of MCC Retail Franchise, METRO AG
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