A German multinational company based in Düsseldorf is a leading wholesale company specialised in serving the needs of HoReCa segment as well as independent traders.

In addition to its large-format cash and carry stores, the company runs local chains of convenience stores in a number of countries.

METRO AG approached TRIFFT with the need for creating a mobile app-based loyalty program as a part of its digitisation initiative.

The pilot project launched in Slovakia.