Every year, highly respected brands from across the globe complete in the prestigious International Loyalty Awards organised by the Loyalty Magazine
With astounding 24 categories (ranging from best customer experience, use of communication, best customer analytics/data to naming top eco-loyalty initiatives or best CSR initiatives in loyalty), these awards are an endless source of inspiration.
One of the categories we looked forward this year was the use of gamification in loyalty programs. Whether you're aware of it or not, gamification is integrated into most things these days, there's no wondering as to why it's so effective for marketing purposes.
That's why in this blog post, we'll take a look at 4 fantastic examples of retail gamification, and explain what made these campaigns stand out.