Introduction of a new feature
We communicated the news in the app, via push notifications and e-mail directly to the customers’ phones, and of course, we didn’t omit Veg Life’s social media.
The interactive contest let the customer see how many more visits were remaining to get those extra points, encouraging them to complete the quest in time. We created automated scenarios that segmented members with the potential to complete the 3rd visit and targeted those with push notifications through automated scenarios.
Incentive to engage regularly
The campaign exceeded expectations! Creating a stretch goal and actively targeting patrons who had a good potential to reach them yielded 10% increase in visit frequency (from 2 per week to 2.2 per week) and 7% growth of loyalty-linked transactions overall.
Needles to say – what started as a “what if” pilot, became an integral part of Veg Life’s loyalty program!