Veg life
Veg life is a chain of seven restaurants in Bratislava. They focus on healthy and tasty vegetarian, vegan and gluten-free dishes prepared from the freshest ingredients with no artificial additives.
The self-service system gives customers an opportunity to create their own varied and balanced menus, which significantly contributes to the reduction of food waste. Customers love the fair concept of paying only for the meal's actual weight.
In all, the family-owned Veg Life franchise is a much-loved concept, serving lunch goers across all central parts of Bratislava.
Industry: Retail
Location: Slovakia
TRIFFT Products: Loyalty Mobile App
The Challenge
Increase customer visits
TRIFFT has served Veg life since April 2019, rewarding customers via the loyalty mobile app and ensuring automatic communication through all popular channels.
The restaurants had managed to build a strong base of loyal customers in the first month of using TRIFFT-powered loyalty program. Despite the limited venue capacity, the program developed strong followership with over 800 active members per restaurant. However, at the end of the year the owner, Peter JurÃk, approached us with a new task.
The owners felt that customers did not return as regularly as they would have imagined and asked TRIFFT to propose a solution.
TRIFFT Solution
Introduction of a new feature
We first analysed the data and saw that most commonly, visitors would come twice per week. We then used “Quest” module to create a new loyalty element within the application. If customers came to Veg life at least 3 times during any given calendar week (on 3 different days), we would automatically add 10 bonus points to their loyalty accounts.
Proper Communication
We communicated the news in the app, via push notifications and e-mail directly to the customers’ phones, and of course, we didn’t omit Veg Life’s social media.
The interactive contest let the customer see how many more visits were remaining to get those extra points, encouraging them to complete the quest in time. We created automated scenarios that segmented members with the potential to complete the 3rd visit and targeted those with push notifications through automated scenarios.
Incentive to engage regularly
At the beginning of every week, the quest would automatically reset and customers had the opportunity to win points again.
The campaign exceeded expectations! Creating a stretch goal and actively targeting patrons who had a good potential to reach them yielded 10% increase in visit frequency (from 2 per week to 2.2 per week) and 7% growth of loyalty-linked transactions overall.
Needles to say – what started as a “what if” pilot, became an integral part of Veg Life’s loyalty program!
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increase in customer visits
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increase in the number of weekly transactions per customer
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engaging app feature that became the hallmark of Veg Life's loyalty proposition
