Wormelen Group
Wormelen is the largest wholesaler of toys in the Czech Republic and Slovakia, and toy retailer founded in 1990.
The group's portfolio includes Alltoys company, Bambule, bambule.cz, as well as online stores maxik.cz and 4kids.cz.
Prior to working with TRIFFT Loyalty Cloud, Wormelen group had already successfully run its earn and burn loyalty club with over 450k registered members.
However, the urgent need for unified CMS and the inability to manage loyalty content in real-time without IT assistance led the group to seek TRIFFT services.
The Challenge
Custom-made mobile app and web were static, with no option to manage content in real-time
To change both content and visuals, assistance from IT or marketing agency was needed. Even the slightest edits required further assistance, causing operational inefficiency (time and price-wise)
Custom-made mobile app and web were static, with no option to manage content in real-time
Custom-made mobile app and web were static, with no option to manage content in real-time
The company wished to use unique coupons & partner deals, however, they had no platform to keep track of them
There was no option to manage coupon campaigns, which limited the company to using the simplest earn & burn loyalty strategy
TRIFFT Solution
CMS
Access to TRIFFT’s CMS let dedicated employees manage loyalty content from a single platform, all in real-time. The team of Wormelen group was therefore able to edit all texts, visuals, and settings internally or ocassionally with help from TRIFFT support team
Loyalty Mobile App
We replaced an existing app with a responsive new one with a number of additional functionalities, including digital leaflets, rewards catalogue (with an option to redeem rewards directly from the app), push notifications as a new means of communication, 1:1 messaging with customers, etc.
Loyalty Website
We upgraded the group’s web from a static one to a fully-responsive loyalty website with features complementing the mobile app
CRM
Our integrated CRM provided Wormelen Group with a full-featured segmentation tool. Moreover, we connected it with the existing CDP per client’s request
Unique coupons / partner deals module
We replaced an existing app with a responsive new one with a number of additional functionalities, including digital leaflets, reTRIFFT made a long-desired unique coupon module a reality for the group. It is now possible to create, upload, manage and track coupons and partner deals directly from our platformwards catalogue (with an option to redeem rewards directly from the app), push notifications as a new means of communication, 1:1 messaging with customers, etc.
The Results
15
%
club app users switched to a new mobile app within first 3 weeks
0
k +
unique coupons and partner deals issued to date
0
managing the whole loyalty experience from a single platform
